Milano Cortina 2026 is proud to have Roberta Branchini as Digital Ambassador. Born in 1995. Milanese fair. Since she was 16 years old she has dedicated herself to her greatest passion: music. Since 2012 she has been part of a group born in Milan between irony and electronic music - "Il Pagante". This has allowed her to make children and adults sing and have fun all over Italy.
Thanks to her work, she travels a lot and has the opportunity to come into contact with different social contexts and realities that have taught her how fundamental music can be in bringing people together.
In March 2021 she became the first Digital Ambassador of Milano Cortina 2026. Her aim is to convey the Olympic spirit to as many people as possible, especially to the younger generation and those approaching winter sports for the first time... while having fun.